La référence québécoise en information sur les tendances en tourisme
The flow of tourists to various destinations around the world has changed drastically in recent years and data compiled over the past decade corroborates certain trends. New outbound markets occupy the top spots and the ranking of destinations has been turned upside down. Emerging economies are profoundly altering the global tourism market, which is now [...]
Read moreA recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]
Read moreWhat are the major influential factors that will affect tourism supply and demand this decade? For a start, China and India are poised to become major players as they increase their presence in the travel marketplace. Climate of uncertainty The political, economic, climatic and health crises of the past few years have shown us that [...]
Read moreThe pace of everything will only speed up. We see trendy new destinations, enthusiasm for new products, pronounced customer segmentation and new players that shake up a sector of activity. Lots will be going on in the tourism industry. Overall factors Socio-demographics - Populations will be increasingly concentrated in urban areas. By the year 2015, over [...]
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