La référence québécoise en information sur les tendances en tourisme
This article aims to discuss some of the challenges and opportunities that are faced by airports when adopting a leisure-orientated marketing mix in order to attract leisure carriers (e.g. charter, low-cost or niche regional carriers) for tourism. The format of the article is structured in a way that considers each of the four elements of [...]
Read moreNorthern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]
Read moreAs has been said before, the quest for authenticity has become a general trend. Beyond the major natural attractions and must-see sites, travellers visiting foreign countries are interested in experiencing the local culture and soaking up the lifestyle. Rural tourism fits in nicely with this desire for immediacy, but the trend also represents an opportunity [...]
Read moreThe opening of the gigantic Tropical Islands theme park just outside Berlin has all of Europe talking. What amusement park trends will emerge in 2005? +++ The Commentary from Liping A. Cai, Professor and Director at the Purdue Tourism & Hospitality Research Center. Water play One segment in particular seems to be enjoying exceptional growth: [...]
Read moreSpain’s Cantabria University conducted a study to determine whether that country’s hotel classification system was an accurate indicator of the quality of actual hotel experiences. The results showed that customers staying in luxury establishments had proportionally higher expectations than average. Since the criteria for awarding stars is based primarily on tangible elements, this sometimes leads [...]
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