La référence québécoise en information sur les tendances en tourisme
RSS feeds: Everyone’s talking about them, but no one knows what they are! Does the term “RSS feed” mean anything to you? Don’t worry if it doesn’t, because you certainly aren’t the only one. This new form of internet communication is one of many new simplified tools that help consumers exercise greater control over the [...]
Read moreIs it farfetched to believe that an online shopper’s browsing history could affect a travel site’s search results? It most certainly is not. Although the internet gives consumers a powerful tool for easy price comparisons, the downside is that it also enables retailers to collect detailed information about online shoppers’ spending habits. Thanks to the [...]
Read moreAlthough business-people often tend to set the price of their products by looking at the cost and the desired profit margin, this is by no means the optimal approach to pricing because it does not take into account what each market segment is willing to pay. For Yves Cornu, a consultant with Capgemini, managers must [...]
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