La référence québécoise en information sur les tendances en tourisme
As far as environmental responsibility is concerned, golf is neither ahead, nor behind other sectors, and it may take some time before it is considered as ‘responsible recreation’. Golf courses have a long history of being environmentally unfriendly, due to their high water and chemical use, impact on local topography, hydrology and wildlife.1 Nonetheless, golf [...]
Read moreAt the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when used in conjunction with a personalized marketing strategy. What is CRM? The goal of CRM [...]
Read moreThe existence of the internet and the increased number of information tools available at destinations mean fewer queries are being addressed to VICs (visitor information centres) and tourist information desks. Many such information offices are becoming all‑purpose tourist service centres, just to survive. However, this may not be the solution for all. Perhaps some of [...]
Read moreAccording to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]
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