Content type

All types

Analysis topics

All topics

Author

All authors

Chronology

Most recent

Search

L

How to create a personalized guest experience

For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.

Marketing and the Human Factor

Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.

Use instant messaging to provide top-notch customer experience

Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]

Green marketing in hotels shows increased guest satisfaction

Due to environmental impacts, multiple studies have outlined the need for sustainability within hospitality sector. Waste and water bills account for between 15-20% of[...]

Online Behaviour of Airbnb Travellers

The more often travellers stay in private accommodation, the less likely they are to book a hotel room during the same year, according to a significant study by PhoCusWright.

Who are these travellers booking on Airbnb?

Has Airbnb helped increase demand, or is it attracting clientele that previously stayed in other types of lodging? Read on to learn more about these travellers who rent private accommodation.

Co-creation in the participatory era

What do Airbnb, TripAdvisor and hashtags have in common? They are all symbols of a new collaborative, participatory, interactive economic paradigm that is redefining the value of a tourist experience.

The vogue of low-cost travel

Pushed by rising demand from travellers, the low-cost market is undergoing major changes and its business model is being adopted by well-established tourism businesses as well as by new entries to the industry.

Generation Y, the new face of business travel

When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.

Green hotels confuse consumers

Although there are many statistics claiming the consumer is interested, there is one fundamental issue – information is not standardized and making choices for green hotels is not easy for consumers.
Display more articlesloading