With digital cameras, online sharing, and tools for improving, transforming and distributing images, the photograph remains an indispensable means for capturing intangible memories like travel experiences. It can also be the deciding factor in arousing interest in a destination, attraction or hotel. Up to 78% of people say that pictures of hotels and hotel rooms [...]
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The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]
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Visitors to and from Québec contribute to Greenhouse Gas emissions (GHG), regardless of the mode of transport, distance traveled, or the activity undertaken during a stay. To date, no study assessed neither travelers’ nor the tourism sector’s contributions to GHG emissions, or attitudes or actions towards mitigation in Québec. This creates a knowledge gap about [...]
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Stormy Skies on the Horizon The global economy has fallen off a cliff and no one is sure when it will hit bottom. According to the International Monetary Fund (IMF), the world’s advanced economies experienced an unprecedented 7.5% decline in real Gross Domestic Product (GDP) during the fourth quarter of 2008. The IMF projects a [...]
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The need to develop tourism based on sustainability principles is a part of a general tourism policy framework since 2005 in Québec(1) and most tourism sub-sectors also have set broad objectives based on this basis, including the Ski-doo Federation (2). Although sustainability is well accepted across Québec’s tourism sector, in practice it is not a [...]
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