La référence québécoise en information sur les tendances en tourisme
To begin with, customers are the very heart of your organization; they keep your company alive. Without your customers, you would not be in business. LL Bean, an outdoor equipment and apparel company in the United States, displays this saying on its office walls: “A customer is not dependent on us, we are dependent on [...]
Read moreNow the Canadian dollar has reached parity with its US counterpart, many questions are being raised. Without doubt, Canada’s performance in the American tourist market has been disappointing in recent years and the inexorable rise of the Canadian dollar in 2007 has only increased the level of anxiety in our industry. However, is our tourism [...]
Read more“Tell me who visits your destination, and I’ll tell you whether it’s in decline!” This was the bet made by Stanley Plog when he developed his model of matching traveller profiles with phases in a destination life cycle. When a destination is visited by large numbers of tourists, it has reached a critical phase in [...]
Read moreResponsible for developing and promoting tourism in their respective regions, destination management organizations (DMOs) are the backbone of the travel industry. Challenges await them as they consider new funding formulas, adopt new technologies, deal with heightened competition, and adapt to changing consumer needs. Recognizing the importance of DMOs Working in an industry composed primarily of [...]
Read moreShould tourism-industry growth be measured in international arrivals or in economic benefits? Which category would we rather be performing best in? Where does Canada stand in the stats? In a country-by-country comparison, we realized we were on the wrong track in trying to analyze the increase in international tourism revenues in 2004 compared to 2003. [...]
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