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Instagram: from Promotion to Monetization

Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.

Adventure tourism goes sustainable

To counter the vulnerability of outdoor travel products, adventure businesses are embracing sustainability in the hopes of preserving their key resources and meeting the needs of their clientele.

Instagram: A mobile partner for the tourism industry

With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.