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Internet-reservations

Capture d’écran 2010-09-10 à 15.14.08
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The Troubling Trend of Increasing ‘Web Marketing Ineptitude’ in Hospitality… by Max Starkov

26 January 2010 Written by: Maïthé Levasseur

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]

Accommodation|etourism and technology|Marketing
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Finally, a look at Canadian online travellers

9 November 2007 Written by: Claude Péloquin

For the first time, US research firm PhoCusWright has conducted a comprehensive study of the online travel marketplace in Canada: the Canadian Online Travel Overview. Though it has long been thought that Canadians lag behind Americans when it comes to using the Internet to plan and purchase travel, this report finally provides an overview of [...]

Distribution networks|etourism and technology|Facts and figures
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Web marketing for SMEs

14 February 2007 Written by: Claude Péloquin

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merrill Lynch, over 39% of all travel‑related transactions will be conducted online by 2007. Many [...]

etourism and technology|Management|Marketing
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