Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary. Concept An albergo diffuso is a type of accommodation that offers the services of a traditional hotel [...]
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A successful innovation combines something new and different with something that consumers need. All spas try to offer a memorable experience and, even more importantly, tangible results in terms of client health and well-being. In their push to innovate, spas are trying to differentiate themselves with luxurious decors, unique or green architecture, exclusive treatments and [...]
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Each new year brings with it a new batch of forecasts and predictions on a variety of topics. From new technologies, to the hotel sector, to the latest hot destinations, here are some things to watch in the coming year. Leisure travel In 2006, leisure travel will continue to drive tourism growth. According to some [...]
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This article aims to discuss some of the challenges and opportunities that are faced by airports when adopting a leisure-orientated marketing mix in order to attract leisure carriers (e.g. charter, low-cost or niche regional carriers) for tourism. The format of the article is structured in a way that considers each of the four elements of [...]
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Within ten years, more than half of the world’s population will be living in cities. Tourism regions can get ready to capitalize on the business potential represented by stressed-out urbanites. Mutually beneficial relationships could develop between city-dwellers in need of a short-term getaway and the surrounding areas, rich in wide-open spaces and numerous opportunities for [...]
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