Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies.
Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in hospitality [...]

Tags: Internet-Strategies, Marketing, medias, virtual-communities, web-2.0

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

Tags: adventure, Issues, luxury, Marketing, packages, products-and-activities, promotion

If recreational equipment and residential components are included, the adventure sector is now a trillion-dollar industry. Commercial adventure tours make up only part of this sector, but a significant one. Outdoor tourism, largely adventure, makes up at least one-fifth of the global tourism industry. Adventure trends are therefore significant to the tourism [...]

Tags: Customer segments, loyalty, Marketing, segmentation-strategies

As marketing experts promote the benefits of segmentation and niche marketing, the tourism sector would do well to investigate geomarketing. This new approach classifies and geographically pinpoints population groups to both identify potential markets and determine the best ways to reach them.
There’s “geo-info”…
Although it is crucial for companies in the tourism industry to know their [...]

Tags: air-canada, airport, Europe, low-cost, Marketing, ryanair

Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]

Tags: business, financing, hotels, Human resources, leisure, Management, Marketing, products-and-activities, restauration, security, technological-tools, Transportation

Tourism Trends
> The cruise industry will experience explosive growth.
> An older, better-educated population in Europe and North America will increasingly seek ecotourism and cultural travel products.
> “Slow cities” and “slow food” trends will expand from Italy to much of Europe.
> London, New York, Sydney and Dubai will be the leading tourism poles through the end [...]

Tags: business, financing, hotels, Human resources, leisure, Management, Marketing, products-and-activities, restauration, security, technological-tools, Transportation

Tourism Trends

The cruise industry will experience explosive growth.
An older, better-educated population in Europe and North America will increasingly seek ecotourism and cultural travel products.
“Slow cities” and “slow food” trends will expand from Italy to much of Europe > London, New York, Sydney and Dubai will be the leading tourism poles through the end of the [...]

Tags: air-canada, airport, cruises, DMO, hotels, low-cost, Marketing, pricing, southwest, train

There is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]