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Marketing

1

Adventure Tourism Trends

21 September 2007 Written by: Ralph Buckley

If recreational equipment and residential components are included, the adventure sector is now a trillion-dollar industry. Commercial adventure tours make up only part of this sector, but a significant one. Outdoor tourism, largely adventure, makes up at least one-fifth of the global tourism industry. Adventure trends are therefore significant to the tourism industry as a [...]

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Airports in the marketing era (Conference summary)

12 October 2005 Written by: Claude Péloquin

Northern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]

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Ancillary revenues in the hotel industry

13 May 2013 Written by: Aude Lenoir

Mobile technology can help hoteliers increase their sales of ancillary products and services. Though ancillary products and services (add-ons) were first introduced by the airlines, they are also sold by hotels, though less often. As long as hotels have the tools to promote such sales, there are numerous opportunities for increasing customer spending: fees for [...]

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Destinations 2.0: Trend of the hour!

3 January 2008 Written by: Maïthé Levasseur

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

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Global Megatrends Revolutionizing the Tourism Industry at the Dawn of the Third Millennium

12 August 2004 Written by: Michael Nowlis

Tourism Trends The cruise industry will experience explosive growth. An older, better-educated population in Europe and North America will increasingly seek ecotourism and cultural travel products. “Slow cities” and “slow food” trends will expand from Italy to much of Europe > London, New York, Sydney and Dubai will be the leading tourism poles through the [...]

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