La référence québécoise en information sur les tendances en tourisme
As marketing experts promote the benefits of segmentation and niche marketing, the tourism sector would do well to investigate geomarketing. This new approach classifies and geographically pinpoints population groups to both identify potential markets and determine the best ways to reach them. There’s “geo-info”… Although it is crucial for companies in the tourism industry to [...]
Read moreNorthern Europe has a large number of secondary airports, many of which were built for military or regional development purposes. Until recently, the primary role of these airports was to provide a public service to small communities located far from big centres, by linking them to the main transportation networks. In a more open, less [...]
Read moreTourism Trends > The cruise industry will experience explosive growth. > An older, better-educated population in Europe and North America will increasingly seek ecotourism and cultural travel products. > “Slow cities” and “slow food” trends will expand from Italy to much of Europe. > London, New York, Sydney and Dubai will be the leading tourism [...]
Read moreTourism Trends The cruise industry will experience explosive growth. An older, better-educated population in Europe and North America will increasingly seek ecotourism and cultural travel products. “Slow cities” and “slow food” trends will expand from Italy to much of Europe > London, New York, Sydney and Dubai will be the leading tourism poles through the [...]
Read moreThere is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]
Read more