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Destinations 2.0: Trend of the hour!

3 January 2008 Written by: Maïthé Levasseur

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

Around the world|Trends
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Television, magazines or guidebooks: Which medium is used to plan travel?

15 April 2004 Written by: Françoise Mommens

According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]

Marketing
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