Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: Internet-Strategies, Marketing, medias, virtual-communities, web-2.0

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

Tags: DMO, good-practices, medias, promotion, purchase-behavior

According to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]