La référence québécoise en information sur les tendances en tourisme
The transition from an emphasis on the tangible to a focus on the emotional is changing the face of luxury travel. Products are evolving to include uniqueness, eccentricity and exclusivity in the travel experience. In the luxury market, authenticity is key and providers have to keep things fresh. Without doubt, today’s luxury consumers are increasingly [...]
Read moreAs the number of web users keeps growing, so the internet keeps evolving. It now features much simplified, more flexible and lower‑cost technology that encourages interactivity. Thanks to broader applications, internet users are now truly benefiting from the web’s participatory philosophy, forming virtual communities in which they share information about personal experiences, interesting websites, photos, [...]
Read moreIs it farfetched to believe that an online shopper’s browsing history could affect a travel site’s search results? It most certainly is not. Although the internet gives consumers a powerful tool for easy price comparisons, the downside is that it also enables retailers to collect detailed information about online shoppers’ spending habits. Thanks to the [...]
Read moreA 2005 tourism management study sheds light on the purchasing habits of North American Web users with respect to tourism products. The two primary factors motivating them to conclude online transactions are the quality and accuracy of on-site information and a simple reservation process. Study context The main reason consumers have overwhelmingly adopted the Internet [...]
Read moreMuch has been written about the changes that have affected the travel distribution network in the past decade or so. These changes are not simply due to the major inroads made by electronic distribution, but rather to the appearance of a new market segment: e-consumers who purchase almost everything online, including travel products. Travel agents [...]
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