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purchase-behavior

Capture d’écran 2011-08-08 à 10.26.15
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The Power of Photography in the Digital Age

8 August 2011 Written by: Claudine Barry

With digital cameras, online sharing, and tools for improving, transforming and distributing images, the photograph remains an indispensable means for capturing intangible memories like travel experiences. It can also be the deciding factor in arousing interest in a destination, attraction or hotel. Up to 78% of people say that pictures of hotels and hotel rooms [...]

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ordinateur bagage
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Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour

17 June 2011 Written by: Giacomo Del Chiappa

The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way people plan for and consume tourist products and services. More recently, the most significant development in Internet applications has been in the area of user-generated content (UGC) and peer-to-peer applications, the so-called Web 2.0. Research is shedding light [...]

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Capture d’écran 2010-09-10 à 14.33.10
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The status of carbon offsetting programs in North America

21 June 2010 Written by: Rachel Dodds

Carbon offsetting is a controversial practice to reduce one’s carbon footprint; however, this practice has spread worldwide in the last decade. Offsetting attempts to counteract the impact of carbon emissions by drawing carbon out of the atmosphere and/or reducing emissions produced elsewhere. There are many methods of offsetting available, from planting trees (biological sequestration) to [...]

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Capture d’écran 2010-09-10 à 15.01.54
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Canadian Travel Agents and Carbon Offsets

12 April 2010 Written by: Rachel Dodds

In 2006, 26,400 metric tonnes of carbon dioxide were emitted into the atmosphere, of which tourism contributed 5% (UNWTO, 2008). Of that 5%, air travel was responsible for 40% and land travel for 36%. The relationship between climate change and tourism is interwoven and interdependent.  Climate change has major implications for the future of tourism [...]

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Capture d’écran 2010-09-10 à 15.09.40
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Younger, Less Affluent Travellers Willing to Pay More for Sustainable Tourism

31 March 2010 Written by: Rachel Dodds

Although there has been a continuous increase in global tourism despite the economic recession (902 million international travelers in 2008 – a 4% increase over 2007), negative effects are also being identified by businesses and governments alike. One of the ways to counter detrimental effects is for tourists and locals to engage in sustainable tourism [...]

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