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purchase-behavior

Une_Nostalgie
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Retro travel products for nostalgics and hipsters

30 April 2012 Written by: Claudine Barry

Nostalgia, like fear or humour, can definitely influence consumer behaviour. The auto, fashion and entertainment industries all make use of it, in one way or another. Movies that have captivated generations are being remade with modern technology, while many products are borrowing design elements from the past to create a retro look. Numerous market sectors [...]

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Capture d’écran 2011-08-08 à 10.26.15
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The Power of Photography in the Digital Age

8 August 2011 Written by: Claudine Barry

With digital cameras, online sharing, and tools for improving, transforming and distributing images, the photograph remains an indispensable means for capturing intangible memories like travel experiences. It can also be the deciding factor in arousing interest in a destination, attraction or hotel. Up to 78% of people say that pictures of hotels and hotel rooms [...]

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ordinateur bagage
5

Trustworthiness of Travel 2.0 applications and their influence on tourist behaviour

17 June 2011 Written by: Giacomo Del Chiappa

The influence of UGC on tourist choices In the last decade, the Internet has reshaped the way people plan for and consume tourist products and services. More recently, the most significant development in Internet applications has been in the area of user-generated content (UGC) and peer-to-peer applications, the so-called Web 2.0. Research is shedding light [...]

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Capture d’écran 2010-09-10 à 14.33.10
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The status of carbon offsetting programs in North America

21 June 2010 Written by: Rachel Dodds

Carbon offsetting is a controversial practice to reduce one’s carbon footprint; however, this practice has spread worldwide in the last decade. Offsetting attempts to counteract the impact of carbon emissions by drawing carbon out of the atmosphere and/or reducing emissions produced elsewhere. There are many methods of offsetting available, from planting trees (biological sequestration) to [...]

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Capture d’écran 2010-09-10 à 15.01.54
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Canadian Travel Agents and Carbon Offsets

12 April 2010 Written by: Rachel Dodds

In 2006, 26,400 metric tonnes of carbon dioxide were emitted into the atmosphere, of which tourism contributed 5% (UNWTO, 2008). Of that 5%, air travel was responsible for 40% and land travel for 36%. The relationship between climate change and tourism is interwoven and interdependent.  Climate change has major implications for the future of tourism [...]

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