La référence québécoise en information sur les tendances en tourisme
A 2005 tourism management study sheds light on the purchasing habits of North American Web users with respect to tourism products. The two primary factors motivating them to conclude online transactions are the quality and accuracy of on-site information and a simple reservation process. Study context The main reason consumers have overwhelmingly adopted the Internet [...]
Read moreMuch has been written about the changes that have affected the travel distribution network in the past decade or so. These changes are not simply due to the major inroads made by electronic distribution, but rather to the appearance of a new market segment: e-consumers who purchase almost everything online, including travel products. Travel agents [...]
Read moreAn increasing number of women are circling the globe on business, forcing hotels to change to keep pace. To please this demanding clientele, whose requirements include higher levels of comfort and security, hotels are offering fitness facilities, organic food, perfumed candles and much more. A 2003 study commissioned by Wyndham International Inc. and conducted by [...]
Read moreAccording to a survey conducted by the Travel Industry Association of America (TIA), the Internet is the “most useful” medium for finding travel information, followed by motor club magazines and newspaper travel sections. Strangely, however, the same survey notes that media users found consumer travel magazines to be twice as credible as the Internet. According [...]
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