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segmentation-strategies

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More and more grandparents are travelling with their grandchildren

16 June 2004 Written by: Claude Péloquin

A 2003 survey by Yesawich, Pepperdine, Brown & Russell (YPB&R) found that one-third of grandparents have travelled with their grandchildren in the last twelve months. In the United States, more than 15% of travel includes children with grandparents. About 21% of this intergenerational travel does not include the children’s parents. Travelling with the family unit [...]

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