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seniors

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Are senior travellers really so different?

22 May 2005 Written by: Claude Péloquin

The tourism industry has been watching closely as aging baby-boomers gradually shift into the seniors category. And with good reason because, for all that it requires special treatment, this category has undeniable appeal. However, an informed approach to the senior market must be rooted in an understanding of its behaviours. Research shows this market is [...]

Customer segments|Trends
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Group Tourism takes on a youthful look

6 October 2004 Written by: Claude Péloquin

When we speak of package tours by coach, it usually means the traditional “tour and travel”. We think at once of customers who are pensioners or persons taking early retirement. Today, we notice a wave of rejuvenation: the average age of the passengers is closer to 55 years than the age of the pensioner (65 [...]

Customer segments|Transportation|Trends
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