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sme

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Web marketing for SMEs

14 February 2007 Written by: Claude Péloquin

You may think it’s impossible to increase your company’s Internet effectiveness with a marketing budget of only $3,000, but a variety of low‑cost strategies exist, whether you need to enhance your Web presence or conduct an email campaign. According to Merrill Lynch, over 39% of all travel‑related transactions will be conducted online by 2007. Many [...]

etourism and technology|Management|Marketing
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Marketing 101 for small inns and hotels

24 November 2006 Written by: Michèle Laliberté

Marketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility. Turn an improvised strategy into an effective one Starting with some general information [...]

Accommodation|etourism and technology|Marketing
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Finding your (new) niche!

3 March 2005 Written by: Michèle Laliberté

Competing with Marriott, Disney and Air France is not an easy task, but it is possible to carve out a place among the giants. This product or service “niche” represents a small, unexploited or underexploited market segment that appeals to a particular clientele. Dream big but think small When you’re playing with the big boys, [...]

Management|Marketing
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