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sociostyles

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Baby boomers, the backbone of the tourism industry

31 May 2004 Written by: Michèle Laliberté

When they were young, baby boomers sported peace signs. Today, they worry about the stock market and the chances of early retirement. Their travel curve will rise but will be difficult to profile. General characteristics Among industrialized countries, Canada experienced the biggest baby boom. Mass retirement of boomers from 2010 to 2020; their median age [...]

Customer segments
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