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The “low-cost” concept: is it for you?

20 July 2004 Written by: Michèle Laliberté

There is nothing new in the observation that price is a deciding factor, or even the deciding factor, in consumer behaviour. What is new is that the economic model associated with low prices is becoming more and more popular. Companies adopting this model make it their mission to offer high-calibre, no-frills products that are in [...]

Management
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