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Successful events now rely on getting the participants involved

Social media, technology and more involved participants all foster greater delegate engagement.

Use instant messaging to provide top-notch customer experience

Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]

CRM in cultural institutions

Customer relationship management (CRM) uses various tools and techniques to identify, attract and build loyalty among the best customers.

Enhance your product with dynamic nature interpretation activities

Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destina[...]

Instagram: A mobile partner for the tourism industry

With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.

Ancillary revenues in the hotel industry

Mobile technology can help hoteliers increase their sales of ancillary products and services. Though ancillary products and services (add-ons) were first introduced by the airlines, they are also sold by hotels, though less often. As long as hotels have the tools to pro[...]

Evaluating the Quality of Digital Hospitality

Destinations the world over must adapt their practices to the changing behaviours of their clients with ever-evolving technological needs. A study done by TCI Research shows that traveller satisfaction with the quality of digital hospitality is at the level of “acceptab[...]

Search, User Generated Content and Online Booking

There are 2,3 billions internet users in the world with significant penetration ratios in countries all over the world(5). Recently, User-Generated Content (UGC) has been considered as one of the most important sources of information influencing tourists’ choices. Despi[...]

Hotels must innovate to successfully compete

At the Association des hôteliers du Québec annual convention on February 6, Alain April explained that hotel owners must be creative and update their properties to maintain and improve their competitiveness. With the exception of luxury hotels, Québec hotels seem to be [...]

Mountain destinations: Trends and best practices in tourism

In the past few years, mountain resorts have been engaged in a mad scramble to become four-season tourist destinations. Gone are the days when mountain resorts relied [...]
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