La référence québécoise en information sur les tendances en tourisme
In the past few years, mountain resorts have been engaged in a mad scramble to become four-season tourist destinations. Gone are the days when mountain resorts relied solely on skiing to maximize the return on their investment. According to a 2011 survey conducted by Ski Area Management (SAM) magazine of 100 North American ski resorts, [...]
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This article was inspired by Ms. Marie-Pierre Langis, project leader for the Circuit gourmand, la nature aux mille délices, who submitted the topic as part of the contest to select the 1000th TIN analysis. Our thanks to everyone who took part, as well as our partner, Air Transat! Thematic tourist routes abound in Quebec and [...]
Read moreIn an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it. Some concrete examples from the [...]
Read moreIn the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]
Read moreAt the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when used in conjunction with a personalized marketing strategy. What is CRM? The goal of CRM [...]
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