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Marketing and the Human Factor

Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.

The resurgence of traditional travel agencies

The sector of so-called traditional travel agencies has probably undergone more upheaval than any other over the past decade. And yet, despite the popularity of the internet, the events of September 11, 2001, and the advent of zero commissions, agencies have learned to [...]

Tour operators moving online

Tourism giants, particularly TUI and Thomas Cook, have long been expected to become a strong web presence. Rebuilding from some difficult years, the major European tour operators have found a way to respond to discount carriers and online agencies, whose e-commerce brea[...]