Nostalgia, like fear or humour, can definitely influence consumer behaviour. The auto, fashion and entertainment industries all make use of it, in one way or another. Movies that have captivated generations are being remade with modern technology, while many products are borrowing design elements from the past to create a retro look. Numerous market sectors [...]
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As far as environmental responsibility is concerned, golf is neither ahead, nor behind other sectors, and it may take some time before it is considered as ‘responsible recreation’. Golf courses have a long history of being environmentally unfriendly, due to their high water and chemical use, impact on local topography, hydrology and wildlife.1 Nonetheless, golf [...]
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Hit hard by the economic crisis, the year 2009 was, for many sectors of the tourism industry, a catastrophic year. For the cruise industry, however, it was a year in which the number of passengers actually grew, fuelled by major cuts to cruise fares. As for 2010, the outlook is very positive: new ships, new [...]
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Much in demand by companies, culinary team building activities were named one of the top ten meeting trends of the year by Benchmark Hospitality International. On the menu: challenges like creativity, communication, conflict resolution, time and resource management and cooperation. The result: new friendships, a more unified team and delicious meals! This trend is closely [...]
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Welcome to the jungle of quality labels and certification programs! There is certainly a lot to choose from. Are these marks of recognition a sign of quality, a guarantee of success or simply a marketing tool? Do travellers care about them and can they distinguish among them? The following article explores many of these questions [...]
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