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viral-marketing

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Your client’s friends are your friends

16 March 2007 Written by: Maïthé Levasseur

Corporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]

etourism and technology|Marketing
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Marketing 101 for small inns and hotels

24 November 2006 Written by: Michèle Laliberté

Marketing is never an easy undertaking, especially for small inns and hotels with limited time and budgets. While the following does not provide an exhaustive list of advice, options and how-tos, it does offer a checklist of various suggestions for improving visibility. Turn an improvised strategy into an effective one Starting with some general information [...]

Accommodation|etourism and technology|Marketing
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