Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies.
Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in hospitality [...]

Tags: montreal, Sustainable tourism, travel-behavior, virtual-communities

The accommodation sector is experiencing an intense diversification phase, where establishments worldwide continue to distinguish and redefine their image by incorporating themes amongst other things to create an authentic visitor experience. The same process of diversification is also present in the cyber travel community CouchSurfing, where authenticity has a meaning that goes well beyond traditional [...]

Tags: Internet-Strategies, Marketing, medias, virtual-communities, web-2.0

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

Tags: air-canada, blogs, content-sharing, Farecast, Internet-behavior, technological-tools, transat, virtual-communities, web-2.0

In an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it.
Some concrete examples from the industry
In [...]

Tags: blogs, content-sharing, Internet-behavior, myspace, technological-tools, virtual-communities, web-2.0

In the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]

Tags: culture, Internet-Strategies, technological-tools, virtual-communities, web-2.0

The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0�, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]

Tags: content-sharing, hotels, Internet-behavior, tripadvisor, virtual-communities, web-2.0

The opportunity to review a lodging establishment, restaurant, transportation company or destination is no longer a privilege reserved to professionals. As part of the Web 2.0 phenomenon, consumers now have many opportunities to share their opinions and evaluations of their travel experiences with other consumers. Whether you are pleased or dismayed with this turn of [...]