Tourisme Intelligence
THE Quebec source for information on global trends in tourism

Tags: DMO, hotels, Internet-reservations, Marketing, virtual-communities, web-2.0

The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]

Tags: Internet-Strategies, Marketing, medias, virtual-communities, web-2.0

Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]

Tags: Internet-Strategies, Management, multimedia, recruiting, web-2.0

A powerful combination of human resources, brand image, Web 2.0 and technology, Recruiting 2.0 will turn you into a top-notch recruiter! Find out more about this phenomenon and learn how to take advantage of new trends that are leaving traditional methods in the dust. The Internet can be used for more than simply planning your [...]

Tags: air-canada, blogs, content-sharing, Farecast, Internet-behavior, technological-tools, transat, virtual-communities, web-2.0

In an earlier Globe-Veilleur article, we explained why Facebook has quickly become one of the top virtual communities and a new social phenomenon unto itself. We are now going to examine its sphere of influence within the tourism industry, as many Quebec businesses are starting to make use of it. Some concrete examples from the [...]

Tags: blogs, content-sharing, Internet-behavior, myspace, technological-tools, virtual-communities, web-2.0

In the summer of 2006, we drew attention to the important phenomenon of Web 2.0. Since then, a great many Web users have become familiar with virtual online communities and several players have really started to stand out. One such site is Facebook, which is the process of establishing itself as a mainstay of the [...]

Tags: blogs, myspace, tripadvisor, viral-marketing, web-2.0

Corporate marketing strategies tend to focus on the following questions: who are we trying to reach, and how and when can we reach them? In other words, a company will base its marketing decisions on the data – mainly geographic or demographic – it has about its current and potential clients. Network-based marketing brings another [...]

Tags: culture, Internet-Strategies, technological-tools, virtual-communities, web-2.0

The internet continues to evolve at a rapid pace. Indeed, recent changes have been so profound that they have led to the introduction of the phrase “Web 2.0�, which has quickly become the trendy, catch-all term used to describe the new ideology that is shaping the internet. This new approach has been adopted by numerous [...]

Tags: content-sharing, hotels, Internet-behavior, tripadvisor, virtual-communities, web-2.0

The opportunity to review a lodging establishment, restaurant, transportation company or destination is no longer a privilege reserved to professionals. As part of the Web 2.0 phenomenon, consumers now have many opportunities to share their opinions and evaluations of their travel experiences with other consumers. Whether you are pleased or dismayed with this turn of [...]

Tags: blogs, content-sharing, myspace, online-behavior, Online-users, rss, social-networking, tripadvisor, web-2.0, Web-strategies

As the number of web users keeps growing, so the internet keeps evolving. It now features much simplified, more flexible and lower‑cost technology that encourages interactivity. Thanks to broader applications, internet users are now truly benefiting from the web’s participatory philosophy, forming virtual communities in which they share information about personal experiences, interesting websites, photos, [...]

Tags: chineses, climate, consolidation, demography, economy, emerging-markets, gastronomy, governance, indians, partnerships, price-of-gas, security, technological-tools, Trends, web-2.0

What are the major influential factors that will affect tourism supply and demand this decade? For a start, China and India are poised to become major players as they increase their presence in the travel marketplace. Climate of uncertainty The political, economic, climatic and health crises of the past few years have shown us that [...]