Hotels: the feminine factor
Written by: Françoise Mommens on 7 September, 2004
Tags: online-behavior, promotion, purchase-behavior, women
An increasing number of women are circling the globe on business, forcing hotels to change to keep pace. To please this demanding clientele, whose requirements include higher levels of comfort and security, hotels are offering fitness facilities, organic food, perfumed candles and much more. A 2003 study commissioned by Wyndham International Inc. and conducted by [...]
