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youth

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Spotlight on Generation Y

16 August 2007 Written by: Maïthé Levasseur

Although the definition can vary, the term “Generation Y” generally refers to people born between 1978 and 1989, or those aged 18 to 29. Whether you call them Echo Boomers or Generation Y, they are without doubt a major, surprisingly different, customer segment. However, does Quebec’s Generation Y travel? If so, what are its favourite [...]

Customer segments
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Familiar with tweens? You should be…

9 February 2007 Written by: Maïthé Levasseur

A recent development in marketing has been to define a new customer segment: “tweens” or preteens. While young people ages 9 to 14 are no longer children, they are not yet teens, either. With surprising purchasing power and influence on a variety of family decisions, they are an attractive market. Although manufacturers have recognized the [...]

Customer segments|Marketing
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Exploiting the “Gap Year Travel” niche

10 August 2006 Written by: Claude Péloquin

Although the idea of taking time off in order to travel is by no means a recent one, “gap year travel” is both a relatively new and a relatively unknown market segment. Travellers in this segment do not spend a great deal, yet nonetheless make a significant contribution to the local economy because of their [...]

Customer segments|Trends
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