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A New Marketing Tactic: Focus on Authenticity

All too often, there is a significant gap between the image we want to project and the actual one. To ensure that the promise lives up to the reality, destinations have begun relying on the locals to communicate the true nature of the place they call home.

A 21st-century Toolkit: Fourteen Ways to Boost Your Online Presence

There are a variety of (mostly) free online tools companies can use for Search Engine Optimization (SEO), content creation, social media and online reputation manageme[...]

The New Generation of Lifestyle Hotels

Hotels are reinventing the accommodation experience by revamping their space and adding services that transform hotels from places to stay into places to live.

Girlfriend getaways

Ten years ago, few companies offered packages aimed specifically at female travellers. The number and variety of girls' getaways has grown since then, and options now include active holidays, relaxation, shopping, entertainment, fine dining, and more.

How to create a personalized guest experience

For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.

Successful events now rely on getting the participants involved

Social media, technology and more involved participants all foster greater delegate engagement.

Top 20 tourist destinations and source markets

While France, the United States and Spain still lead the rankings in terms of international tourist arrivals, new destinations are close behind. Following explosive growth in its travel industry, China now accounts for more international travellers than any other countr[...]

Instagram: from Promotion to Monetization

Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.

Overview of Canadian Outbound Travel

Canadians made 32.3 million overnight trips outside the country in 2015, of which 82% were for leisure. This is more than two times as many international leisure trips per capita than in the United States!

The challenges of the online tours and activities market

Making tours and activities available for purchase online like airline tickets and hotel rooms is a challenging prospect, but a necessary and promising one with potent[...]
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