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Co-creation in the participatory era

What do Airbnb, TripAdvisor and hashtags have in common? They are all symbols of a new collaborative, participatory, interactive economic paradigm that is redefining the value of a tourist experience.

The vogue of low-cost travel

Pushed by rising demand from travellers, the low-cost market is undergoing major changes and its business model is being adopted by well-established tourism businesses as well as by new entries to the industry.

Generation Y, the new face of business travel

When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.

Enhancing the St. Lawrence using culture and design

How can one use art, heritage, design, and outdoor activities to promote a body of water? The Quebec Association of Landscape Architects Annual Congress was full of ideas and projects, all focussed on tourism.

Enhance your product with dynamic nature interpretation activities

Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destina[...]

Green hotels confuse consumers

Although there are many statistics claiming the consumer is interested, there is one fundamental issue – information is not standardized and making choices for green hotels is not easy for consumers.

Retargeting: A growing trend in advertising

Named a top online marketing trend for 2014 by Forbes magazine, ad retargeting enables a business to target its online communications to previous visitors to its Website.

Industrial heritage gets a new lease on life

Factories, mines, blast furnaces, grain silos and foundries are all sites that bear witness to an industrial past; though abandoned now, they have the potential to become veritable centres for the arts, culture or recreational tourism. Vestiges of the industrial era can[...]

Get off the beaten path with electric vehicles!

To reduce their environmental footprint and improve their accessibility, many outdoor destinations offer an array of electric vehicles that includes ATVs, Segways and electric bicycles.

Dance ‘til dawn with party tourism

Forget about museum visits and organized city tours; clubbers rate destinations on the quality of their nightlife. Since party tourism is so popular among young adults, some cities are promoting it as part of their new brand image.
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