Une_Nostalgie
30
April
2012
Written by:
Claudine Barry

Retro travel products for nostalgics and hipsters

Nostalgia, like fear or humour, can definitely influence consumer behaviour. The auto, fashion and entertainment industries all make use of it, in one way or another. Movies that have captivated generations are being remade with modern technology, while many products are borrowing design elements from the past to create a retro look. Numerous market sectors [...]

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Une_Hotels
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Hotels must innovate to successfully compete

March 30, 2012 Written by: Aude Lenoir

At the Association des hôteliers du Québec annual convention on February 6, Alain April explained that hotel owners must be creative and update their properties to maintain and improve their competitiveness. With the exception of luxury hotels, Québec hotels seem to be lagging when it comes to ingenuity and modernization. This sector, composed primarily of [...]

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UNE_offre_insolite_urbaine
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Urban creativity in the spotlight!

February 10, 2012 Written by: Claudine Barry

Over half of the world’s population lives in urban areas. By the year 2050, this percentage is expected to climb to 70%, while in North America alone, it will reach 90%! City-dwellers are already exposed to a dizzying array of options when it comes to recreational activities, entertainment, socializing and experiences of all kinds. Harbour [...]

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Une_albergo
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Albergo diffuso: An alternative form of hospitality

January 12, 2012 Written by: Amélie Racine

Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary. Concept An albergo diffuso is a type of accommodation that offers the services of a traditional hotel [...]

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Une_activités_hivernales
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Capitalize on winter!

January 5, 2012 Written by: Claudine Barry

While some Quebeckers dream of beaches and a turquoise sea with the approach of winter, outdoor enthusiasts look forward to the first snowfall. However, sporting types are not the only people who can take advantage of cold-weather outdoor activities. Winter also means Christmas fairs, winter festivals, winter fruit picking or even sliding downhill in a [...]

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Une
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What’s new and different in spas

December 19, 2011 Written by: Maïthé Levasseur

A successful innovation combines something new and different with something that consumers need. All spas try to offer a memorable experience and, even more importantly, tangible results in terms of client health and well-being. In their push to innovate, spas are trying to differentiate themselves with luxurious decors, unique or green architecture, exclusive treatments and [...]

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