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Green marketing in hotels shows increased guest satisfaction

Due to environmental impacts, multiple studies have outlined the need for sustainability within hospitality sector. Waste and water bills account for between 15-20% of operation costs of hotels and approximately 1.8 kg of waste is generated per guest room night.

CRM in cultural institutions

Customer relationship management (CRM) uses various tools and techniques to identify, attract and build loyalty among the best customers.

Innovative promotions from the events industry

Pop-up cinemas in unusual locations, custom lineups for Web users, and menus created to reflect the film being screened: these are just some of the creative ways in which festivals are staying competitive.

Online Behaviour of Airbnb Travellers

The more often travellers stay in private accommodation, the less likely they are to book a hotel room during the same year, according to a significant study by PhoCusWright.

Who are these travellers booking on Airbnb?

Has Airbnb helped increase demand, or is it attracting clientele that previously stayed in other types of lodging? Read on to learn more about these travellers who rent private accommodation.

Co-creation in the participatory era

What do Airbnb, TripAdvisor and hashtags have in common? They are all symbols of a new collaborative, participatory, interactive economic paradigm that is redefining the value of a tourist experience.

The vogue of low-cost travel

Pushed by rising demand from travellers, the low-cost market is undergoing major changes and its business model is being adopted by well-established tourism businesses as well as by new entries to the industry.

Generation Y, the new face of business travel

When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.

Enhancing the St. Lawrence using culture and design

How can one use art, heritage, design, and outdoor activities to promote a body of water? The Quebec Association of Landscape Architects Annual Congress was full of ideas and projects, all focussed on tourism.

Enhance your product with dynamic nature interpretation activities

Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destina[...]
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