Content type

All types

Analysis topics

All topics

Author

All authors

Chronology

Most recent

Search

L

Girlfriend getaways

Ten years ago, few companies offered packages aimed specifically at female travellers. The number and variety of girls' getaways has grown since then, and options now include active holidays, relaxation, shopping, entertainment, fine dining, and more.

How to create a personalized guest experience

For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.

Successful events now rely on getting the participants involved

Social media, technology and more involved participants all foster greater delegate engagement.

Top 20 tourist destinations and source markets

While France, the United States and Spain still lead the rankings in terms of international tourist arrivals, new destinations are close behind. Following explosive growth in its travel industry, China now accounts for more international travellers than any other countr[...]

Instagram: from Promotion to Monetization

Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.

Overview of Canadian Outbound Travel

Canadians made 32.3 million overnight trips outside the country in 2015, of which 82% were for leisure. This is more than two times as many international leisure trips per capita than in the United States!

The challenges of the online tours and activities market

Making tours and activities available for purchase online like airline tickets and hotel rooms is a challenging prospect, but a necessary and promising one with potent[...]

Marketing and the Human Factor

Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.

Creating an Effective Social Media Strategy

The experts are constantly reminding us: “It’s not enough to just be on social media, you have to be active on it! Posting content is not an end in itself; you must set concrete goals and try to achieve them.” Can you afford not to take the time to implement an effectiv[...]

Choosing the Most Outstanding Attractions

The 7 Wonders of Oregon, San Francisco’s Six Must-See Places, Utah’s “Mighty 5®” National Parks ... Destinations rely on a small number of attractions to create a strong brand image and visual identity.
Display more articlesloading