All too often, there is a significant gap between the image we want to project and the actual one. To ensure that the promise lives up to the reality, destinations have begun relying on the locals to communicate the true nature of the place they call home.
There are a variety of (mostly) free online tools companies can use for Search Engine Optimization (SEO), content creation, social media and online reputation manageme[...]
For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.
Social media, technology and more involved participants all foster greater delegate engagement.
While France, the United States and Spain still lead the rankings in terms of international tourist arrivals, new destinations are close behind. Following explosive growth in its travel industry, China now accounts for more international travellers than any other countr[...]
Instagram is known for having 500 million users and, especially, for its 4.21% engagement rate, which is significantly higher than other popular social media. Its marketing potential is indisputable; now it’s time to turn Instagram followers into buyers.
Making tours and activities available for purchase online like airline tickets and hotel rooms is a challenging prospect, but a necessary and promising one with potent[...]