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Marketing and the Human Factor

Key travel industry players are starting to humanize the way they communicate, replacing heritage and vistas with the promise of unforgettable experiences and focussing their message on the opportunity to connect with others.

Creating an Effective Social Media Strategy

The experts are constantly reminding us: “It’s not enough to just be on social media, you have to be active on it! Posting content is not an end in itself; you must set concrete goals and try to achieve them.” Can you afford not to take the time to implement an effectiv[...]

Choosing the Most Outstanding Attractions

The 7 Wonders of Oregon, San Francisco’s Six Must-See Places, Utah’s “Mighty 5®” National Parks ... Destinations rely on a small number of attractions to create a strong brand image and visual identity.

Use instant messaging to provide top-notch customer experience

Instant messaging is quickly becoming one of the most important channels for brands to communicate with consumers. The tourism industry is following suit, using it as [...]

Let intelligence help you look into the future

Companies that are on the look-out for relevant information are more likely to be proactive, innovative and able to maintain their leadership position. Through ongoing, effective monitoring, they can detect early warning signs and dream up the ideas that are the buildin[...]

Willingness to pay versus actual behavior

Willingness to pay versus actual behavior – are we actually supporting sustainable tourism businesses?

Trends in Food Trucks: The use of local food

The constant shifts in the food industry can be attributed to the diversity of consumer tastes and consumer awareness of global procurement issues. This increased concern for sustainability, food security, food safety and nutrition, has led consumers to start dictating [...]

Green marketing in hotels shows increased guest satisfaction

Due to environmental impacts, multiple studies have outlined the need for sustainability within hospitality sector. Waste and water bills account for between 15-20% of[...]

CRM in cultural institutions

Customer relationship management (CRM) uses various tools and techniques to identify, attract and build loyalty among the best customers.

Innovative promotions from the events industry

Pop-up cinemas in unusual locations, custom lineups for Web users, and menus created to reflect the film being screened: these are just some of the creative ways in which festivals are staying competitive.
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