When travelling for business, Millennials enjoy meeting new people and exploring new cities. As they advance in their careers, their decision-making power within their companies will grow, creating with it a new form of business travel.
How can one use art, heritage, design, and outdoor activities to promote a body of water? The Quebec Association of Landscape Architects Annual Congress was full of ideas and projects, all focussed on tourism.
Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destina[...]
Factories, mines, blast furnaces, grain silos and foundries are all sites that bear witness to an industrial past; though abandoned now, they have the potential to become veritable centres for the arts, culture or recreational tourism. Vestiges of the industrial era can[...]
With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.