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Enhance your product with dynamic nature interpretation activities

Interpretation activities encourage a lot of visitor participation and transform visits into memorable experiences. Furthermore, the method is available to any destination wishing to engage directly with its public.

Green hotels confuse consumers

Although there are many statistics claiming the consumer is interested, there is one fundamental issue – information is not standardized and making choices for green hotels is not easy for consumers.

Retargeting: A growing trend in advertising

Named a top online marketing trend for 2014 by Forbes magazine, ad retargeting enables a business to target its online communications to previous visitors to its Website.

Industrial heritage gets a new lease on life

Factories, mines, blast furnaces, grain silos and foundries are all sites that bear witness to an industrial past; though abandoned now, they have the potential to become veritable centres for the arts, culture or recreational tourism. Vestiges of the industrial era can[...]

Get off the beaten path with electric vehicles!

To reduce their environmental footprint and improve their accessibility, many outdoor destinations offer an array of electric vehicles that includes ATVs, Segways and electric bicycles.

Dance ‘til dawn with party tourism

Forget about museum visits and organized city tours; clubbers rate destinations on the quality of their nightlife. Since party tourism is so popular among young adults, some cities are promoting it as part of their new brand image.

Adventure tourism goes sustainable

To counter the vulnerability of outdoor travel products, adventure businesses are embracing sustainability in the hopes of preserving their key resources and meeting the needs of their clientele.

Instagram: A mobile partner for the tourism industry

With 40 million photos uploaded per day and 8500 "likes" and 1000 comments per second, the Instagram mobile application has become an essential tool for Marketing 2.0.

Ancillary revenues in the hotel industry

Mobile technology can help hoteliers increase their sales of ancillary products and services. Though ancillary products and services (add-ons) were first introduced by the airlines, they are also sold by hotels, though less often. As long as hotels have the tools to pro[...]

SOS! My business is having a social media crisis!

Thanks to social media, information that used to take several hours or even days to reach the public can now be spread almost instantaneously. When a crisis sets alarms bells ringing in today’s world, it’s impossible to ignore! A well-prepared crisis unit an[...]
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