All too often, there is a significant gap between the image we want to project and the actual one. To ensure that the promise lives up to the reality, destinations have begun relying on the locals to communicate the true nature of the place they call home.
For hotels, the key to successfully personalizing the guest experience is to know your customers. Once you do, effective customer relationship management and digital technology can make it easier to foster repeat business.
How can one use art, heritage, design, and outdoor activities to promote a body of water? The Quebec Association of Landscape Architects Annual Congress was full of ideas and projects, all focussed on tourism.
Nostalgia, like fear or humour, can definitely influence consumer behaviour. The auto, fashion and entertainment industries all make use of it, in one way or another. Movies that have captivated generations are being remade with modern technology, while many products ar[...]
Measuring visitor traffic and profiles at tourism destinations was the focus of discussions at the Symposium of the Transat Chair in Tourism of UQAM’s ESG, which took [...]
Over half of the world’s population lives in urban areas. By the year 2050, this percentage is expected to climb to 70%, while in North America alone, it will reach 90%! City-dwellers are already exposed to a dizzying array of options when it comes to recreational activ[...]
While some Quebeckers dream of beaches and a turquoise sea with the approach of winter, outdoor enthusiasts look forward to the first snowfall. However, sporting types are not the only people who can take advantage of cold-weather outdoor activities. Winter also means C[...]