Analyses published in

March 20053 results

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Defining a tourist experience

23 March 2005 Written by: Michèle Laliberté

What exactly is a “tourist experience”? The concept is both vast and abstract. Does it refer to that special something that travellers talk about upon returning home? Is it what makes people select your destination above others in a very competitive market? We need to establish just what it is that makes our product stand [...]

Management|Trends
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Commentary from Michael Nowlis on the tourism trends in 2006

5 March 2005 Written by: Michael Nowlis

François Chevrier’s article concerning tourism trends in 2006 summarizes the broad expectations of many analysts in the North American market. As it is difficult to address the multitudinous industry developments in such a brief piece, I am pleased to suggest a few international trends to complement his list. Gen Y hybrid consumers will use price [...]

Trends
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Finding your (new) niche!

3 March 2005 Written by: Michèle Laliberté

Competing with Marriott, Disney and Air France is not an easy task, but it is possible to carve out a place among the giants. This product or service “niche” represents a small, unexploited or underexploited market segment that appeals to a particular clientele. Dream big but think small When you’re playing with the big boys, [...]

Management|Marketing
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