Analyses published in

August 20052 results

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Conventions and business meetings: trends to watch

29 August 2005 Written by: Claude Péloquin

A panel consisting of 26 British and Australian experts comments on the major trends shaping the business and convention tourism industry over the next few years. The rapidly changing economic, technological and sociopolitical contexts exert varying degrees of influence on the industry’s leaders. With ever increasing competition and an increasingly diversified product, the convention market [...]

Customer segments|Trends
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Cookies, vacations, and other choices…

1 August 2005 Written by: Michèle Laliberté

Many people believe that consumer satisfaction in every conceivable area will automatically increase with the number of choices – but not Barry Schwartz. In his book The Paradox of Choice: Why More Is Less, he explains that the more alternatives people have, the more stressed-out and indecisive they become as they struggle to make the [...]

Marketing
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