Analyses published in

July 20074 results

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Understanding the dynamics of carbon credit purchasing from offsets when traveling carbon neutral

30 July 2007 Written by: Julianna Priskin

Voluntary carbon compensation, or carbon offsetting is applicable to anything that contributes to greenhouse gas (GHG) emissions1. It means paying an extra for buying carbon credits in offset projects, so that the emissions caused are balanced out. To be carbon neutral, the quantity of carbon credit purchased need to equal the quantity of emissions caused. [...]

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The resurgence of traditional travel agencies

18 July 2007 Written by: Claude Péloquin

The sector of so-called traditional travel agencies has probably undergone more upheaval than any other over the past decade. And yet, despite the popularity of the internet, the events of September 11, 2001, and the advent of zero commissions, agencies have learned to adapt, reinventing themselves in the process. Though many consumers have become devotees [...]

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Interhome: a good example of best practices

3 July 2007 Written by: François-G. Chevrier

At the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s largest holiday rental accommodation agency. The impressive results testify to CRM’s undeniable impact when used in conjunction with a personalized marketing strategy. What is CRM? The goal of CRM [...]

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Is flying really that sinful?

2 July 2007 Written by: Julianna Priskin

The tourism industry already has a plethora of environmental issues to address, but more than ever, flying is considered as the biggest sin. Travelers are increasingly preoccupied with the environmental and social ethics of their consumption patterns and some reports claim that more people choose not to travel, in an attempt to curb their contribution [...]

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