A successful innovation combines something new and different with something that consumers need. All spas try to offer a memorable experience and, even more importantly, tangible results in terms of client health and well-being. In their push to innovate, spas are trying to differentiate themselves with luxurious decors, unique or green architecture, exclusive treatments and [...]Read more
Maïthé Levasseur, analyst and Assistant Director
When I was studying for my B.A. in Tourism and Hotel Management, I had no idea where life would lead me. Today, as a member of the enlightened and inspiring team at the Tourism Intelligence Network, constantly on the lookout for the latest tourism trends and developments, I can say that life is good.
In addition to my known weakness for culinary tourism, whether researching or practising it, I am interested in hotel trends, tourism development and various markets and clients. My consulting experience has led me to examine trends and issues from the perspective of their applications.
“If history is written by the brave, what will you venture so you can write your own?” – inspiring question from Gaétan Morency, Cirque du Soleil
Maïthé Levasseur's analyses10 results
The flow of tourists to various destinations around the world has changed drastically in recent years and data compiled over the past decade corroborates certain trends. New outbound markets occupy the top spots and the ranking of destinations has been turned upside down. Emerging economies are profoundly altering the global tourism market, which is now [...]Read more
The Québec Tourism Intelligence Network is pleased to present some highly relevant thoughts about online marketing of hotels, written by special collaborator M. Starkov, consultant in Hospitality eBusiness Strategies. Throughout our nearly 15 years of hotel Internet marketing experience, we have been consistently concerned about the increasing level of disparity between savvy Internet/Mobile marketers in [...]Read more
Web 2.0 offers organizations some amazing and effective opportunities. And it cannot be repeated often enough: consumers trust reviews from other customers and recommendations from experts more than they do official sources of information. Some destinations have truly got the message and put this principle into practice. The following article looks at some examples of [...]Read more
Much in demand by companies, culinary team building activities were named one of the top ten meeting trends of the year by Benchmark Hospitality International. On the menu: challenges like creativity, communication, conflict resolution, time and resource management and cooperation. The result: new friendships, a more unified team and delicious meals! This trend is closely [...]Read more